Proposal decision intelligence for web agencies
Stop guessing why proposals go silent.
Quote Reclaim shows what your agency assumed, what the buyer actually meant, and the next move to recover the decision.
Start with one active proposal. No CRM migration.
Example proposal
Northstar Labs / website relaunch
Your assumption
Price was too high.
Buyer's actual blocker
We're unclear about what happens after launch.
Recommended next move
Clarify the 30-day post-launch handoff before changing the price.
The hidden problem
The reason you assume is not always the reason the buyer stopped.
What your agency sees
- No reply
- Proposal opened
- Follow-up ignored
- Deal marked cold
What stays unknown
- Scope feels risky
- Internal approval is missing
- Launch responsibilities are unclear
- Timing changed
The mechanism
From assumption to evidence
One unresolved proposal. One clearer decision path.
Most agencies discount the price, send another reminder, or abandon the deal without learning what actually blocked the decision.
- 01
Record the agency assumption
Write down your best read of the silence before it quietly turns into a discount.
- 02
Send a private Decision Path
Give the buyer a short, neutral way to say whether it is budget, scope, timing, approval, or something else.
- 03
Work the Recovery Brief
Turn the buyer-reported blocker into one commercial move instead of another generic follow-up.
Flagship capability
See the gap between what your agency assumed and what the buyer actually meant.
Before sending the Decision Path, your agency records its best explanation for the silence. When the buyer responds, Quote Reclaim compares the two and exposes the Assumption Gap.
Agency assumption
Budget concern
Prepare a discount or smaller scope.
Buyer-reported blocker
Unclear ownership after launch
The outcome is still wanted; the handoff is not yet safe to approve.
Gap
You were preparing to discount a problem that was not about price.
Recommended response
Clarify support, ownership, and the first 30 days after launch.
Business implication
Protect margin instead of discounting prematurely.
Every response makes the next proposal easier to diagnose.
Buyer experience
Decision Path
Make it easier for the buyer to tell you what is blocking the decision.
A difficult rejection, budget objection, or scope concern takes effort to write. Decision Path turns that effort into a few clear choices without asking the buyer to create an account.
Buyer view
Northstar Labs / website relaunch
What is making this decision difficult?
Choose the closest answer. You can add context next.
Optional note
Short, neutral, and private. A structured answer is more useful than another opened email.
Recovery Brief
Turn the buyer's signal into the next commercial move.
Quote Reclaim does not stop at classifying the response. It tells you what to clarify, what not to change yet, and how to respond to the blocker that was actually reported.
Buyer signal
Scope is unclear
Risk
The buyer may not understand what is included at launch.
Recommended move
Send a one-page scope boundary and schedule a 15-minute clarification.
What not to do
Do not reduce the price before confirming the scope concern.
Decision state
Buyer remains interested; the commitment needs a clearer boundary.
Suggested response
"I can clarify exactly what is included in the first 30 days after launch, then we can decide whether the current scope still fits."
Proposal Leak Map
See where proposals leak revenue.
Individual buyer responses reveal patterns across your sales process: which blockers recur, which ones are misdiagnosed, and where the proposal should become clearer.
What agencies assumed vs. what buyers actually said
Illustrative blocker counts by proposal category.
Proposal decision visibility over time
Illustrative clear-decision rate across proposal sequence.
Biggest recurring leak
Scope clarity
Most misdiagnosed blocker
Price
Average silent period
11 days
Highest open opportunity
$18,500
Assumption accuracy
38%
Clear-decision rate
72%
Demonstration values only. These charts are illustrative product data until real aggregate workspace data exists.
One connected system
One proposal creates a signal. Every proposal improves the system.
The product is deliberately narrow: understand the silent decision, recover it with evidence, and use what you learn to make the next proposal easier to approve.
- 01Record the assumption
- 02Send Decision Path
- 03Capture the blocker
- 04Reveal the Assumption Gap
- 05Generate the Recovery Brief
- 06Learn from Proposal Leak Map
Commercial value
The value is knowing what to do before the deal disappears.
For an agency selling $10,000-$50,000 projects, avoiding one unnecessary discount, recovering one viable opportunity, or identifying a recurring proposal flaw can outweigh the software cost. That is the logic, not a promise.
$49/month
Cancel anytime. No contract.
- First active proposal free
- Unlimited decision workspace
- Private buyer Decision Paths
- Assumption Gap comparisons
- Blocker-specific Recovery Briefs
- Proposal Leak Map
A focused layer
Not a CRM. Not another proposal builder.
Quote Reclaim begins where proposal tools usually stop: after the proposal is sent and the buyer's real blocker is still unknown.
We already use a CRM or proposal tool.
Keep it. Quote Reclaim is the decision-intelligence layer for the unanswered proposal, not a replacement for your operating system.
We can just follow up by email.
You can. Quote Reclaim is for learning why the decision stalled, not merely sending another reminder.
Will buyers complete another form?
Decision Path is a short, low-friction response experience with no buyer account required.
Is this AI guessing?
The central signal comes from the buyer's selected response. The system helps structure the recovery guidance; it does not claim to know the buyer's mind.
Start with the proposal already on your desk
Put one silent proposal through a clearer decision path.
No CRM migration. Start with one active proposal.
Try it with one live proposal